The New Definition of SEO is Search Experience Optimization
Search Engine Optimization or new SEO has now become the
most popular phrase in the field of digital marketing, it makes it possible to
boost the visibility of websites on search engine pages naturally, without the
use of paid services.
The conversion rate of websites still lags far behind it’s visibility and this implies that even though a website
(business) has attained superb visibility, it lacks conversion benefits when
compared to other businesses.
This is new concept ‘Search Experience Optimization’ cover
SEO as well as conversion optimization.
Search Experience Optimization is not only limited to the
relevant keyword but also keeps the online user’s perspective as the crucial
key to boost conversion rates as well as visibility and is much different from
earlier SEO aspects.
Adopts
Customer-Centered Strategy:
Search Experience Optimization adopts only customer-focused approach. It is not
limited to the website, it completely focuses on the customer and thus
including regular research (e.g., using a detailed SEO Questionnaire) as to know
how to get customer at ease and evaluating what people think about a website.
Concerns
about Search Engine Behaviour:
This new view of SEO is very practical about every aspect of the search
engines. It tries to find out how search engine behaves with different keywords
or content and then use suitable options that can boost business visibility and
conversion rate.
Ensures Exciting
Experience to Customer:
This SEO strategy is very much Customer-oriented, it tries to make online
transactions amusing and memorable. It will make good impressions on users and
end up with a healthy relationship between the business and its customers.
Eases
Connectivity Between Business & Customers:
This form of SEO ensures that customers can easily see the business on search
engine result pages without any hassle, thus improvising the conversion rate of
the business.
How to
Establish Search Experience Optimization
To implement this Search Experience Optimization, look at
the following:
Entrenching
Quality and Informative Content:
Make content informative, pleasing, and readable with the bare minimum
marketing keywords imbedded.
Implementing
an Inbound links Standard:
Avoid backlinks from bad or irrelevant sites.
Create
Content from the Customers Perspective:
Creating content according to customer experiences will show the website to
potential customer and will make the site easier to spot on search engines and consequently
increase the ROI.
Making
Seamless Landing Pages:
Never direct users to useless pages as this will confuse them and leave them
hating the site. Monitor landing pages to find out why users leave, and then
rectify the problems (e.g., errors or the design structure) found on the
Landing page.
Conclusion
Search Experience Optimization is a new type of SEO and will
steadily bring excellent benefits for customers and business.