The correct keyword research will begin to drive more visitors to your website, engage more people, secure conversions, and revenue, and – most importantly – continuously improve your ranking and the opportunities to reach more and better audiences.
Put simple, off-page SEO covers any tactics that you can use that do not require making changes to your own website or published content and signals to both search engines and users a sense of your site's authority and are also used as key trust and relevance factors.
Every single SEO strategy is focused on getting a website to rank as high as possible on search engines, and on designing and developing a website that search engine’s algorithm’s love. That is what SEO is about.
