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Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages.

It’s where a visitor “lands” after they click on a link and are designed with a single focus or goal, known as a call to action!

Search engine optimization (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, and other search engines.

User intent is the purpose the searcher had when they typed their search query into a search engine. User intent is now a key factor in organic search. The closer the content matches the user intent behind the search query, the higher the content will rank

Crawling vs. Indexing: What’s the Difference Between These 2 Common Search Engine Processes?

Website schema is the code that helps search engines provide relevant results for users

Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs.

For this reason, we’ve made a detailed guide of the similarities and differences between the top two competitors. The data below will discuss Bing vs Google usage and provide insights to both users and marketers.

Google’s 200 Ranking Factors: The Complete List (2022) by Brian Dean

Keyword intent today is a big part of keyword research, and even though it is often overlooked or given less attention than it deserves. Understanding keyword intent is extremely important as it will help you anticipate and predict what a user will do based on their users.